From Jesse, of Sen restaurant, Sag Harbor:

Fried Chicken Worth the Hype

Herb’s defines fried chicken in Montauk -- crispy, golden, perfectly seasoned. The kind of thing you plan your day around.

A Montauk Legacy

Even my wife, a third-generation Montauker, doesn’t know the secret recipe. But one thing’s for sure -- the ratio of crispy skin to juicy meat is perfection.

For Those Keeping Score

Our chef Caroline’s version at Sen could take the crown, but in fairness, we do small batches. Cromer’s deserves a podium spot, too. But when it comes to the top contender in the Hamptons, Herb’s still runs the show.

Inside Tip 📌

Get there between 10 and 11 a.m. -- that’s when the chicken hits peak crispiness while staying juicy. Get a bunch for the beach or your friends and family poolside at home. Wait too long, and you might miss out. They sell out fast.

Contact

🌐 herbsmarketmontauk.com

About Jesse

This card is by Jesse Matsuoka, a Hamptons resident of over 25 years. Jesse is a sake sommelier, Tip Top Hospitality partner, and co-owner of Sen, a legendary Japanese restaurant in Sag Harbor. Jesse was born in Manhattan, grew up in Tokyo, Hawaii, and Sag Harbor, and is now married to a third-generation Montauker.

Lead-in Image

@herbsmarket / Instagram