Claudja Bicalho is the Brazilian-born founder and curator of Lazypoint, a beloved boutique in Amagansett:

Trends? No

I pay no attention to trends when buying for Lazypoint. I’m a funny fashion person — I love fashion, but I like personal style more than anything. I like individuality. I like when people come in and put something on and say, Oh… I look beautiful in it, independent of who else may be wearing it.

I Stick to the High-Low

I’ve always loved the whole high-low mix. You put on something and feel chic enough to go anywhere. I follow what feels good on the body. I don’t follow trends. 

Let Them Pick First

A lot of the time, I do see what would look great on a customer who walks into the store. But I like them to walk around first. I want to see what they pick. And then I’ll say, Try this with that, or Maybe this instead. Because the way we see our bodies and the way other people see our bodies is so different.

Inside Tip 🪄

Then I like to push the envelope — just a little. If someone’s not used to a color or a shape, I’ll say, Just try it.

Clothes can provoke something. They awaken something inside you that was already there, but maybe pushed down. I’ve seen it happen. Like this woman I knew that went full punk rock in her 70s. It was amazing. She looked really good. And a certain confidence came out in her. That’s the power of clothes.

Contact

🌐 Lazypoint

About

Claudja Bicalho is the Brazilian-born founder and curator of Lazypoint, a beloved boutique in Amagansett known for its instinctive style and a design philosophy rooted in joy, individuality, and connection. Claudja runs her shop with an organic intuition she uses to style her customers: gently, personally, and always with a touch of something unexpected.

Images

Wonder Shuffle at Lazypoint